Make your Web 2.0 app as evil as Digg

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More and more people have been raising concerns about the manipulation and irrationality of Digg front page items.

Recently the problem of "cabals" of Digg story promoters is getting more and more attention. The Digg administrators have made it possible to track who is submitting and promoting which stories, and the results are dramatic. A tiny portion of Digg members are submitting stories, and tiny networks of friends are promoting each other's stories, resulting in a very tiny elite group of people determining an overwhelming amount of content that gets attention on the Digg front pages.

But if I were Digg, I wouldn't fix this issue, since I know that the tiny portion of members are the webmasters or professional bloggers who are much more motivated to promote the articles on their site than the individuals. That is evil!!!

So if you want to make your web 2.0 app big, you should be as evil as Digg and make groups of people work for you as opposed to making individuals play with your app.

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